A Training Program to Equip Sales

A Training Program to Equip Sales to Confidently Engage in Complex Discussions

Project Background:

The program prepared go-to-market teams to confidently lead discussions around customer data strategies. Goals of the project included helping sellers recognize opportunities, clarify the company's positioning, strengthen product and competitive fluency, accelerate time-to-value in customer conversations, align global teams around a common data and activation narrative, and provide consultative conversations to prospects and customers.

Program highlights:

One of the e-learnings in the program walked the learner through the buyer's journey to understand their pain points, motivations, and internal decision dynamics. Learners explored key buyer roles, evaluation stages, and decision drivers, gaining insight into how to align the company's value with stakeholder priorities. Through buyer discussions, research, and strategic development, the course emphasizes the importance of seeing the process from the customer's point of view.

Reference guides reinforce key concepts from the training program, providing teams with field-ready talking points and tools.

MY WORK

I analyzed, designed, and developed a global enablement program that includes e-learning and instructor-led courses, regional adaptations, reference guides, and knowledge assessments.

TOOLS

Articulate Storyline 360

Adobe: Illustrator, Photoshop, Premiere Pro

AI text-to-speech application (ElevenLabs)

Design tool (Canva)